PHILOSOPHY

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ARC 3'S PHILOSOPHY FOR CONTEMPORARY ARCHITECTURAL SERVICES

Arc 3 Architect's new offices in Wandsworth, London are shrugging off the professions' institutional approach with a ground breaking "open door" policy towards the public.
The shop front street level design at 663-665 Garratt Lane, Earlsfield is geared to making the public feel welcome to share their needs and concerns in a community-friendly environment.
"We have seen banks as building societies move from the old institution style to an open door method of operation. Architecture needs the same shift. It is important to get rid of the aura of aloofness as this puts off many potential clients even before they approach us," Arc 3 principal director Mayur Vashee said in a statement.
"Our shop front offices allow members of the public to have direct access to architectural and surveying advice for all building and property related matters, in the same simple manner which they would buy their television".
"By making architecture available in this way we hope to establish an active relationship with the local community where they feel at ease to approach us for assistance with any architectural project they may have."
"Over the past 10 years Arc 3 has provided architectural services to clients inside and outside London, as well as numerous international projects from their offices at 103 Station Road, West Wickham. The fast-growing client base has led to the need to expand to additional locations.
The opening of the new Wandsworth office was lead by the guest of honour Lord Swaraj Paul and was witnessed by over 300 guests.
"Arc 3's new cutting edge philosophy can be considered like a "fast food" experience, where one can pop in and be provided with the product and service customised to satisfy individual needs and tastes. We pride ourselves for having a young, dynamic, multi-cultural and multi-lingual team."
The attractive open plan design includes a slick glass stairwell leading to a raised deck and mezzanine floor, with ceilings opened up for natural light.
"We wanted our offices to exude a feeling of warm, welcome in a comfortable and stylish atmosphere, like a fashionable restaurant that one enjoyed visiting." Explained Joel Jenkins, who handled the design project for Arc 3.
-Asian Voice, 15th October 2005
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